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Whatever Goes Up Shouldn’t Necessarily Come Down

On Sunday, July 11, 2021, Sir Richard Branson went up past the edge of space in a very sexy looking space plane. Designed and built by his company Virgin Galactic, Sir Richard beat out his rival Jeff Bezos to be the race to be the first Billionaire to get to space.

Spaceport U.S.A.

Having “slipped the surly bonds of Earth” from Spaceport America, located about 20 miles from the aptly named city of Truth or Consequences, New Mexico, he did what many of us have dreamed of. Become a Billionaire – oh and go to space. The entire space flight happened in a fraction of the time it takes to bake a frozen lasagna and my wife and I watched the whole thing live. – Credit: High Flight by John Gillespie Magee

Lots Of Things Go Up And Come Down

Yes we watched Sir Richard Branson in his VSS Unity spacecraft (Unity 22) go up – and we watched it go down. Great work if you can get it. So what does this have to do with selling online and why should we, as ecommerce entrepreneurs care? Well here’s my takeaway. Just like the epic spaceflight, sometimes our online sales soar up, and then for what seems like no reason at all, our sales go down. Like a short hop into space or perhaps more like a rollercoaster. Now I am talking about our own online sales. However many online sellers we talk to, experience the up and down online ride. So why is this? Can we put our finger on a reason and perhaps stop it?

Helium Makes Sales Go Up, Gravity Makes Sales Come Down

That’s ridiculous you say. OK, you’re  right it’s not helium. What I am saying is that in my opinion it’s as good an explanation as any. We have heard all kinds of sellers give all kinds of reasons. Rolling search blocking, time of week, time of day. Pandemic, Stimulus Checks, a good month for rich aunts to kick the bucket giving online buyers buckets of money to spend online. Nuts I say. All these reasons may contribute in some way at some time or another, but is there a pattern one can address? Once again I say Nuts to that!

As Alfred E. Neuman of MAD Magazine says ‘I don’t worry about the ups and downs of ecommerce sales so why should you’, or something like that. So when looking at your Ecommerce sales you should always be singing in the back of your head the chorus of Bobby McFerrin hit song “Don’t Worry, Be Happy”. I’m doing that right now.


äntrəprəˈnər / äntrəprəˈno͝o(ə)r
plural noun: entrepreneurs

  1. a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so.
  2. someone who for better or worse operates an ecommerce business

Helium, 2He
A colorless, odorless, inert gas. The second lightest element, it makes up about 24% of the mass of the universe and was formed in the Big Bang (great show). Helium has many modern uses including cooling of the superconducting magnets in modern MRI scanners.


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